Driven by strategy, shaped by the world. From the runways of Paris and Seoul to Lisbon's boardrooms — a global perspective meets local impact.
I am a driven Marketing, Advertising, and PR professional currently completing my degree with a solid academic standing. In my current role as a Business Developer at LOBA, I employ a consultative approach to analyze business models and strategic challenges, translating market insights into actionable growth proposals.
My background is uniquely international — shaped by five years as a professional model in South Korea, France, and Greece, and a semester of Erasmus in Barcelona. These experiences, coupled with a history as a working student, have fostered discipline, adaptability, and a global mindset focused on strategic analysis and international business dynamics.
Drive business development through targeted client acquisition and strategic relationship management. Oversee the end-to-end development of branding proposals, ensuring they meet client needs and reinforce brand value and consistency.
Supported sales and marketing initiatives by managing CRM systems, developing email marketing and campaign strategies, and assisting in B2B/B2C negotiations. Contributed to sales strategy planning and product development.
Developed objection-handling skills, enhanced communication capabilities, and conducted direct prospecting within the real estate sector.
Professional model for nearly 5 years — campaigns, editorials, e-commerce, and runway shows including Portugal Fashion. Collaborated with brands like Farfetch, with international assignments in Paris, Athens, and Seoul (3 months). A unique experience developing global brand awareness, discipline, and cultural intelligence.
Open to new opportunities, collaborations, and conversations about Marketing, Branding, and Business Strategy. Whether you're looking for a growth partner or a conversation about the future of marketing — let's connect.